Does Love Hair Revitalizing Shampoo lather nicely?
A lot of ingredients (oils and preservatives, for example) can affect the lather, and this is much more noticeable when utilizing natural, sulfate-free surfactants. To achieve the lather in the Love Hair Revitalizing Shampoo, we worked really hard to balance the different surfactants that we approved for use with the rest of the ingredients to find the perfect formula. Many natural preservatives tend to also have a negative effect on lather and we went back and forth on approved surfactants to achieve a positive effect. The final approved formula was a culmination of this balancing act resulting in the lather quality in our shampoo.