Founder Story

Created in 2018 by Mimi Ikonn, Love Hair was born from her desire to share haircare recommendations she truly believed in. When she couldn’t find any that aligned with her values and desire for natural yet effective ingredients, she decided to create her own. Love Hair was born in that moment – with a focus on clean and conscious ingredients that do what they promise and are delivered via beautiful yet sustainable packaging. 

In 2010, Mimi created and co-founded Luxy Hair, which continues to be Youtube's most popular hair brand with 3 million followers and over 500M views.

Haircare Benefits

  • Clean

  • Recyclable & FSC-certified

  • Effective for all hair types

  • Paraben, Sulfate, Synthetic fragrance Free

  • Certified Vegan

  • Leaping Bunny Certified

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Our hair is about more than just our appearance – it’s part of our story. One that reveals our identity, where we come from and where we hope to go.

Crafted with consideration and purpose, each of our products celebrate and share the beauty of honest, effective and sustainable ingredients. The kind that help you feel content on the inside, while shining your brightest on the outside. 

Explore our collection

The journey to healthy hair can be filled with emotion. More than something to simply brush or style each day, our hair is part of our identity. Explore our five-step ritual and discover the beauty of selfcare in haircare. 

Five Step Ritual